(You want an infographic that also displays what you can do, whether for your social media agency or for your clients.) The infographic above is a representation of one of the many capabilities that Visme offers as a piece of graphic design software. What’s really important here is that the infographic is not only relevant to the post topic but also relevant to what Visme does. Moreover, the content piece includes a highly compelling infographic that increases engagement because it provides valuable information in an eye-catching way. The Google Trends graph below shows the upward interest in the term during the spring of 2020, making the publication of a post that discusses the topic extremely relevant and almost necessary in its inclusion for our company. That makes the piece of interest to a number of people across the world. The What Is Coronavirus (COVID-19) post is, first of all, relevant to the worldwide phenomenon of the pandemic. We’ve recently published a blog post that captures the idea of posting a content piece on your blog relevant to your topic as well as to what the brand does and features its products. Examples of how to make an infographic that’s relevant I’ve highlighted the number of likes on one of the posts to show you the level of engagement.Īlso, make sure components within the post are relevant to each other and create a piece of content that makes sense from beginning to end. Yahoo Finance also uses the power of infographics to post its content on its Instagram account, making their account more interesting. You should always make any visual components that you use in your post relevant to your topic.Īmerican brand Listerine shares infographics on its social media fairly often. The very first tip I want to share with you has to do with choosing the right topic. Test your font for readability before you publish.In this guide, I’m giving you six tips on how to use infographics to keep your social media audience active. However, not all of them manage to achieve increased audience engagement. Here’s a look at how to make an infographic that gets spread far and wide on social media.Īs the world of social media expands, more companies, bloggers, social media managers, and influencers try to use social media to keep their audience engaged. An infographic combines images and texts that work together to present an idea clearly. An infographic is more than just pictures and text.
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